Publications
Publications
  • October 1988
  • Case
  • HBS Case Collection

Beef Industry Council: ""Beef--Real Food for Real People"" Campaign

By: Stephen A. Greyser
  • Format:Print
  • | Pages:72
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Keywords

Advertising Campaigns; Animal-Based Agribusiness; Agriculture and Agribusiness Industry; Food and Beverage Industry

Citation

Greyser, Stephen A. Beef Industry Council: ""Beef--Real Food for Real People"" Campaign. Harvard Business School Case 589-059, October 1988.

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