Publications
Publications
  • September 1988 (Revised June 1993)
  • Case
  • HBS Case Collection

Ring Medical

By: V. Kasturi Rangan
  • Format:Print
  • | Pages:24
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Abstract

Describes the progress of a new product launch (HCS-100, a hospital communication system). Ring Medical has sold only five systems in six months against an annual target of 30. There is a lack of agreement internally on how the new product effort should be organized. In addition, there are differences of opinion on which distribution channels are most appropriate. These issues must be resolved before the board meeting scheduled for the following day.

Keywords

Conferences; Marketing Strategy; Product Launch; Distribution Channels; Performance

Citation

Rangan, V. Kasturi. "Ring Medical." Harvard Business School Case 589-046, September 1988. (Revised June 1993.)

About The Author

V. Kasturi Rangan

Marketing
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