Publications
Publications
  • October 1988
  • Case
  • HBS Case Collection

Pepsi-Cola Fountain Beverage Division: Marketing Organization

By: Frank V. Cespedes
  • Format:Print
  • | Pages:23
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Keywords

Marketing; Marketing Channels; Food and Beverage Industry

Citation

Cespedes, Frank V. "Pepsi-Cola Fountain Beverage Division: Marketing Organization." Harvard Business School Case 589-045, October 1988.

About The Author

Frank V. Cespedes

Entrepreneurial Management
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