Publications
Publications
  • August 1988 (Revised January 1992)
  • Case
  • HBS Case Collection

Hewlett-Packard (B): Organizing New Product Sales Channels--1987

By: V. Kasturi Rangan
  • Format:Print
  • | Pages:4
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Keywords

Sales; Product Launch; Marketing Channels; Computer Industry

Citation

Rangan, V. Kasturi. "Hewlett-Packard (B): Organizing New Product Sales Channels--1987." Harvard Business School Case 589-020, August 1988. (Revised January 1992.)

About The Author

V. Kasturi Rangan

Marketing
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