Publications
Publications
  • August 1988 (Revised January 1992)
  • Case
  • HBS Case Collection

Hewlett-Packard (A): Organizing New Product Sales Channels--1986

By: V. Kasturi Rangan and Joseph G. Finegold
  • Format:Print
  • | Pages:17
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Keywords

Sales; Product Launch; Marketing Channels; Computer Industry

Citation

Rangan, V. Kasturi, and Joseph G. Finegold. "Hewlett-Packard (A): Organizing New Product Sales Channels--1986." Harvard Business School Case 589-019, August 1988. (Revised January 1992.)

About The Author

V. Kasturi Rangan

Marketing
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