Norton Group PLC: To Be or Not to Be in the Motorcycle Business (B)

V. Kasturi  Rangan; Jon  Skofic

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Supplement | HBS Case Collection | August 1988 (Revised January 1992)

Norton Group PLC: To Be or Not to Be in the Motorcycle Business (B)

by V. Kasturi Rangan and Jon Skofic

Abstract

Outlines the decisions taken by the company's management team in response to the challenges posed in Norton Group PLC (A). For each such decision, further data is provided for students to ponder the effectiveness of the action steps undertaken.

Keywords: Motorcycle Industry;

Format: Print

5 pages

Purchase

Citation:

Rangan, V. Kasturi, and Jon Skofic. "Norton Group PLC: To Be or Not to Be in the Motorcycle Business (B)." Harvard Business School Supplement 589-014, August 1988. (Revised January 1992.)

About the Author

V. Kasturi Rangan

Malcolm P. McNair Professor of Marketing

Marketing

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Norton Group PLC: To Be or Not to Be in the Motorcycle Business (B)

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