Case | HBS Case Collection | August 1988 (Revised February 1992)

Norton Group PLC: To Be or Not to Be in the Motorcycle Business (A)

by V. Kasturi Rangan and Jon Skofic

Abstract

Norton, a once famous motorcycle manufacturer, soundly beaten by Japanese competition, turns its attention to developing rotary engines. The company is acquired by Norton Group PLC, which is headed by a dashing entrepreneur. The new management must decide what direction to give the company and what projects to concentrate on, especially since the financial resources at the company's command are limited.

Keywords: Acquisition; Decision Choices and Conditions; Corporate Entrepreneurship; Human Resources; Crisis Management; Resource Allocation; Production; Competition; Auto Industry; Motorcycle Industry; Japan; United Kingdom;

Format: Print 20 pages EducatorsPurchase

Citation:

Rangan, V. Kasturi, and Jon Skofic. "Norton Group PLC: To Be or Not to Be in the Motorcycle Business (A)." Harvard Business School Case 589-013, August 1988. (Revised February 1992.)

About the Author

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V. Kasturi Rangan
Malcolm P. McNair Professor of Marketing
Marketing

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