Publications
Publications
- June 1988 (Revised May 1989)
- HBS Case Collection
Primerica Corp. (A): How American Can Discovered Primerica
By: Stephen A. Greyser and Norman Klein
Keywords
Citation
Greyser, Stephen A., and Norman Klein. "Primerica Corp. (A): How American Can Discovered Primerica." Harvard Business School Case 588-066, June 1988. (Revised May 1989.)