Publications
Publications
  • February 1988
  • Case
  • HBS Case Collection

IBM Marketing Organization (A): Changes in Structure

By: Frank V. Cespedes
  • Format:Print
  • | Pages:23
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Keywords

Marketing Strategy; Information Technology Industry

Citation

Cespedes, Frank V. "IBM Marketing Organization (A): Changes in Structure." Harvard Business School Case 588-060, February 1988.

About The Author

Frank V. Cespedes

Entrepreneurial Management
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