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  • November 1987 (Revised September 1994)
  • Case
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Actmedia, Inc.

By: Frank V. Cespedes
  • Format:Print
  • | Pages:20
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Keywords

Marketing; Sales; Management; Advertising Industry

Citation

Cespedes, Frank V. "Actmedia, Inc." Harvard Business School Case 588-036, November 1987. (Revised September 1994.)
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About The Author

Frank V. Cespedes

Entrepreneurial Management
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Related Work

    • December 1990
    • Faculty Research

    Actmedia, Inc., Teaching Note

    By: Frank V. Cespedes
Related Work
  • Actmedia, Inc., Teaching Note By: Frank V. Cespedes
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