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  • October 1987 (Revised March 1992)
  • Supplement
  • HBS Case Collection

Boston Fights Drugs (B): Converting Research to Action

By: V. Kasturi Rangan and Jennifer Lawrence
  • Format:Print
  • | Pages:12
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Abstract

Describes the results of the advertising pre-test described in the (A) case. The group must now decide how to implement its findings for maximum impact.

Keywords

Advertising; Welfare; Strategy; Advertising Industry; Boston

Citation

Rangan, V. Kasturi, and Jennifer Lawrence. "Boston Fights Drugs (B): Converting Research to Action." Harvard Business School Supplement 588-032, October 1987. (Revised March 1992.)
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About The Author

V. Kasturi Rangan

Marketing
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More from the Authors
  • Transformative Social Impact: Health Leads (B) By: V. Kasturi Rangan and Sarah Appleby
  • Equal Justice Initiative: Mercy, Truth and Dignity By: V. Kasturi Rangan, Gerald Chertavian and Brittany Logan
  • Essex County Community Foundation: Pivot to Systems Philanthropy By: V. Kasturi Rangan, Brian Trelstad and Courtney Han
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