October 1987 (Revised March 1992)
Supplement
HBS Case Collection

Boston Fights Drugs (B): Converting Research to Action

By: V. Kasturi Rangan and Jennifer Lawrence

Format:Print
| Pages:12

Abstract

Describes the results of the advertising pre-test described in the (A) case. The group must now decide how to implement its findings for maximum impact.

Keywords

Advertising; Welfare; Strategy; Advertising Industry; Boston

Citation

Rangan, V. Kasturi, and Jennifer Lawrence. "Boston Fights Drugs (B): Converting Research to Action." Harvard Business School Supplement 588-032, October 1987. (Revised March 1992.)