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  • July 1987 (Revised November 1989)
  • Teaching Note
  • HBS Case Collection

Lotus Development Corp. Channel Choice: Direct vs. Distribution, Teaching Note

By: V. Kasturi Rangan
  • Format:Print
  • | Pages:12
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Abstract

Teaching Note for (9-587-078).

Keywords

Software; Information Technology Industry

Citation

Rangan, V. Kasturi. "Lotus Development Corp. Channel Choice: Direct vs. Distribution, Teaching Note." Harvard Business School Teaching Note 588-007, July 1987. (Revised November 1989.)

About The Author

V. Kasturi Rangan

Marketing
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