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  • November 1987
  • Background Note
  • HBS Case Collection

The Magic Matrix: Products and Accounts

By: Benson P. Shapiro
  • Format:Print
  • | Pages:12
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Abstract

Describes an interfunctional approach to product mix management and account selection. The approach uses a matrix of products and accounts. Also describes the concepts and implementation of the approach.

Keywords

Marketing Strategy; Product Marketing; Customers

Citation

Shapiro, Benson P. "The Magic Matrix: Products and Accounts." Harvard Business School Background Note 588-006, November 1987.
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About The Author

Benson P. Shapiro

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More from the Author

    • November–December 2022
    • Harvard Business Review

    Can AI Really Help You Sell?

    By: Jim Dickie, Boris Groysberg, Benson P. Shapiro and Barry Trailer
    • June 2018
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    Macy's: Evolution in the Sunshine State

    By: Boris Groysberg, Das Narayandas, Benson P. Shapiro and Olivia Hull
    • February 2018
    • Faculty Research

    Wiikano Orchards, Spreadsheet for Instructors (Brief Case)

    By: Benson P. Shapiro and Katherine B. Hartman
More from the Author
  • Can AI Really Help You Sell? By: Jim Dickie, Boris Groysberg, Benson P. Shapiro and Barry Trailer
  • Macy's: Evolution in the Sunshine State By: Boris Groysberg, Das Narayandas, Benson P. Shapiro and Olivia Hull
  • Wiikano Orchards, Spreadsheet for Instructors (Brief Case) By: Benson P. Shapiro and Katherine B. Hartman
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