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  • May 1987
  • Background Note
  • HBS Case Collection

Multinational Marketing and Competitive Strategy

  • Format:Print
  • | Pages:8
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Citation

Buzzell, Robert D., and John A. Quelch. "Multinational Marketing and Competitive Strategy." Harvard Business School Background Note 587-175, May 1987.
  • Find it at Harvard

More from the Author

    • 1995
    • Faculty Research

    Global Marketing Management: Cases and Readings

    By: Robert D. Buzzell, John A. Quelch and Christopher A. Bartlett
    • May 1993 (Revised October 1993)
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    Vanity Fair Mills: Market Response System

    • 1991
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    Global Marketing Management

    By: Robert D. Buzzell, John A. Quelch and Christopher A. Bartlett
More from the Author
  • Global Marketing Management: Cases and Readings By: Robert D. Buzzell, John A. Quelch and Christopher A. Bartlett
  • Vanity Fair Mills: Market Response System 
  • Global Marketing Management By: Robert D. Buzzell, John A. Quelch and Christopher A. Bartlett
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