May 1987
Background Note
HBS Case Collection

Multinational Marketing and Competitive Strategy

Format:Print
| Pages:8

Citation

Buzzell, Robert D., and John A. Quelch. "Multinational Marketing and Competitive Strategy." Harvard Business School Background Note 587-175, May 1987.

Find it at Harvard

More from the Author

- 1995
- Faculty Research
Global Marketing Management: Cases and Readings

By: Robert D. Buzzell, John A. Quelch and Christopher A. Bartlett
- May 1993 (Revised October 1993)
- Faculty Research
Vanity Fair Mills: Market Response System
- 1991
- Faculty Research
Global Marketing Management

By: Robert D. Buzzell, John A. Quelch and Christopher A. Bartlett