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  • February 1987
  • Case
  • HBS Case Collection

PBS National Advertising Plan

By: Stephen A. Greyser
  • Format:Print
  • | Pages:42
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Keywords

Advertising; Media; Media and Broadcasting Industry

Citation

Greyser, Stephen A. "PBS National Advertising Plan." Harvard Business School Case 587-152, February 1987.
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About The Author

Stephen A. Greyser

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More from the Author
  • Instructor's Note By: Stephen A. Greyser
  • Sport Business in the Classroom By: Stephen A. Greyser
  • MLS as a Sports Product—The Prominence of the World's Game in the U.S. By: Stephen A. Greyser and Kenneth Cortsen
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