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  • February 1987 (Revised October 1989)
  • Teaching Note
  • HBS Case Collection

Rohm and Haas (A): New Product Marketing Strategy, Teaching Note

By: V. Kasturi Rangan
  • Format:Print
  • | Pages:12
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Abstract

Teaching Note for (9-587-055).

Keywords

Chemical Industry

Citation

Rangan, V. Kasturi. "Rohm and Haas (A): New Product Marketing Strategy, Teaching Note." Harvard Business School Teaching Note 587-129, February 1987. (Revised October 1989.)

About The Author

V. Kasturi Rangan

Marketing
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