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  • April 1987 (Revised January 1990)
  • Background Note
  • HBS Case Collection

The New Intimacy

By: Benson P. Shapiro
  • Format:Print
  • | Pages:6
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Abstract

Describes how close relationships with customers require close interfunctional and interdivisional coordination. Explains where the closest vendor/customer relationships arise and how they stress internal coordination. Also enumerates and briefly describes the way in which interfunctional coordination can be achieved.

Keywords

Customer Focus and Relationships

Citation

Shapiro, Benson P. "The New Intimacy." Harvard Business School Background Note 587-121, April 1987. (Revised January 1990.)
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About The Author

Benson P. Shapiro

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More from the Author

    • June 2018
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    Macy's: Evolution in the Sunshine State

    By: Boris Groysberg, Das Narayandas, Benson P. Shapiro and Olivia Hull
    • February 2018
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    Wiikano Orchards, Spreadsheet for Instructors (Brief Case)

    By: Benson P. Shapiro and Katherine B. Hartman
    • February 2018
    • Faculty Research

    Wiikano Orchards, Spreadsheet for Students (Brief Case)

    By: Benson P. Shapiro and Katherine B. Hartman
More from the Author
  • Macy's: Evolution in the Sunshine State By: Boris Groysberg, Das Narayandas, Benson P. Shapiro and Olivia Hull
  • Wiikano Orchards, Spreadsheet for Instructors (Brief Case) By: Benson P. Shapiro and Katherine B. Hartman
  • Wiikano Orchards, Spreadsheet for Students (Brief Case) By: Benson P. Shapiro and Katherine B. Hartman
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