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The New Intimacy

By: Benson P. Shapiro
  • Format:Print
  • | Pages:6
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Abstract

Describes how close relationships with customers require close interfunctional and interdivisional coordination. Explains where the closest vendor/customer relationships arise and how they stress internal coordination. Also enumerates and briefly describes the way in which interfunctional coordination can be achieved.

Keywords

Customer Focus and Relationships

Citation

Shapiro, Benson P. "The New Intimacy." Harvard Business School Background Note 587-121, April 1987. (Revised January 1990.)

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