March 1987
Background Note
HBS Case Collection

Variety vs. Value: Two Generic Approaches to Product Policy

By: Benson P. Shapiro

Format:Print
| Pages:16

Keywords

Product; Policy; Marketing

Citation

Shapiro, Benson P. "Variety vs. Value: Two Generic Approaches to Product Policy." Harvard Business School Background Note 587-119, March 1987.

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About The Author

Benson P. Shapiro

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