Hewlett-Packard: Manufacturing Productivity Division (C)

Benson P. Shapiro; Lawrence B. Levine

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Case | HBS Case Collection | December 1986 (Revised January 1988)

Hewlett-Packard: Manufacturing Productivity Division (C)

by Benson P. Shapiro and Lawrence B. Levine

Abstract

Focuses on the development of a "market driven" culture at Hewlett-Packard (HP); the conflict between autonomous, well integrated divisions making products responsive to their own markets and a greater degree of systems integration at the corporate level; and the integration of the sales, marketing, and research and development functions.

Keywords: Business Divisions; Marketing; Marketing Strategy; Production; Organizational Culture; Research and Development; Sales; Integration; Manufacturing Industry;

Format: Print

19 pages

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Citation:

Shapiro, Benson P., and Lawrence B. Levine. "Hewlett-Packard: Manufacturing Productivity Division (C)." Harvard Business School Case 587-103, December 1986. (Revised January 1988.)

About the Author

Benson P. Shapiro

Malcolm P. McNair Professor of Marketing, Emeritus

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Case | HBS Case Collection | February 2018

Wiikano Orchards

Benson P. Shapiro and Katherine B. Hartman

Wiikano Orchards, a family-owned business, faces declining demand in a commodity industry. The president is considering rebranding Wiikano's apple juice, increasing its prices and promotions. If this proposal succeeds, wholesalers and retailers would be more likely to distribute and pay more for Wiikano's juice. The Wiikano case focuses on challenges related to product differentiation and can be used to discuss branding, pricing, and marketing communications. It also addresses issues that small- and medium-sized business owners face, by employing a product and distribution system that is easy to understand. The case is recommended for upper-level undergraduate students or first-year MBA students. It may also be used as an exam case.

Keywords: Brands and Branding; Price; Marketing Communications; Product Marketing; Food and Beverage Industry;

Citation:
Shapiro, Benson P., and Katherine B. Hartman. "Wiikano Orchards." Harvard Business School Brief Case 918-517, February 2018. View Details

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Teaching Note | HBS Case Collection | February 2018

Wiikano Orchards (Brief Case)

Benson P. Shapiro and Katherine B. Hartman

Teaching Note for HBS No. 918-517.

Citation:
Shapiro, Benson P., and Katherine B. Hartman. "Wiikano Orchards (Brief Case)." Harvard Business School Teaching Note 918-518, February 2018. View Details

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Supplement | HBS Case Collection | February 2018

Wiikano Orchards, Spreadsheet for Instructors (Brief Case)

Benson P. Shapiro and Katherine B. Hartman

Citation:
Shapiro, Benson P., and Katherine B. Hartman. "Wiikano Orchards, Spreadsheet for Instructors (Brief Case)." Harvard Business School Spreadsheet Supplement 918-520, February 2018. View Details

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Hewlett-Packard: Manufacturing Productivity Division (C)

Abstract

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