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  • December 1986 (Revised December 1987)
  • Case
  • HBS Case Collection

Hewlett-Packard: Manufacturing Productivity Division (B)

By: Benson P. Shapiro and Lawrence B. Levine
  • Format:Print
  • | Pages:17
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Abstract

Asks where in the Hewlett-Packard (HP) network of groups and sectors the Manufacturing Productivity Division should be placed. Provides a great deal of background regarding marketing, sales, and engineering at HP. It is thus possible to expand and broaden the discussion of the integration of the sales, marketing, and engineering functions at the division, group, sector, and corporate levels.

Keywords

Business Divisions; Marketing; Production; Networks; Sales; Expansion; Manufacturing Industry

Citation

Shapiro, Benson P., and Lawrence B. Levine. "Hewlett-Packard: Manufacturing Productivity Division (B)." Harvard Business School Case 587-102, December 1986. (Revised December 1987.)

About The Author

Benson P. Shapiro

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