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  • December 1986 (Revised November 1989)
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Hewlett-Packard: Manufacturing Productivity Division (A)

By: Benson P. Shapiro and Lawrence B. Levine
  • Format:Print
  • | Pages:30
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Abstract

In late summer 1986, the management of the Manufacturing Productivity Division (MPD) of Hewlett-Packard (HP) was in the process of making major market selection and product policy decisions. MPD is a small division which develops and markets manufacturing productivity software (materials management, MRP, etc.). The product policy decisions included degree of product customization and choice of operating systems (UNIX or not?). The relationship between the marketing and research and development functions is a major issue.

Keywords

Business Divisions; Marketing; Product Marketing; Market Entry and Exit; Production; Research and Development; Manufacturing Industry

Citation

Shapiro, Benson P., and Lawrence B. Levine. "Hewlett-Packard: Manufacturing Productivity Division (A)." Harvard Business School Case 587-101, December 1986. (Revised November 1989.)
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About The Author

Benson P. Shapiro

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Related Work

    • December 1986 (Revised December 1987)
    • Faculty Research

    Hewlett-Packard: Manufacturing Productivity Division (B)

    By: Benson P. Shapiro and Lawrence B. Levine
    • December 1986 (Revised January 1988)
    • Faculty Research

    Hewlett-Packard: Manufacturing Productivity Division (C)

    By: Benson P. Shapiro and Lawrence B. Levine
Related Work
  • Hewlett-Packard: Manufacturing Productivity Division (B) By: Benson P. Shapiro and Lawrence B. Levine
  • Hewlett-Packard: Manufacturing Productivity Division (C) By: Benson P. Shapiro and Lawrence B. Levine
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