Case | HBS Case Collection | December 1986 (Revised November 1989)

Hewlett-Packard: Manufacturing Productivity Division (A)

by Benson P. Shapiro and Lawrence B. Levine

Abstract

In late summer 1986, the management of the Manufacturing Productivity Division (MPD) of Hewlett-Packard (HP) was in the process of making major market selection and product policy decisions. MPD is a small division which develops and markets manufacturing productivity software (materials management, MRP, etc.). The product policy decisions included degree of product customization and choice of operating systems (UNIX or not?). The relationship between the marketing and research and development functions is a major issue.

Keywords: Business Divisions; Marketing; Product Marketing; Market Entry and Exit; Production; Research and Development; Manufacturing Industry;

Format: Print 30 pages Find at Harvard

Citation:

Shapiro, Benson P., and Lawrence B. Levine. "Hewlett-Packard: Manufacturing Productivity Division (A)." Harvard Business School Case 587-101, December 1986. (Revised November 1989.)

Related Work

  1. Case | HBS Case Collection | December 1986 (Revised December 1987)

    Hewlett-Packard: Manufacturing Productivity Division (B)

    Benson P. Shapiro and Lawrence B. Levine

    Asks where in the Hewlett-Packard (HP) network of groups and sectors the Manufacturing Productivity Division should be placed. Provides a great deal of background regarding marketing, sales, and engineering at HP. It is thus possible to expand and broaden the discussion of the integration of the sales, marketing, and engineering functions at the division, group, sector, and corporate levels.

    Keywords: Business Divisions; Marketing; Production; Networks; Sales; Expansion; Manufacturing Industry;

    Citation:

    Shapiro, Benson P., and Lawrence B. Levine. "Hewlett-Packard: Manufacturing Productivity Division (B)." Harvard Business School Case 587-102, December 1986. (Revised December 1987.)  View Details
    CiteView DetailsEducatorsPurchase Related

  2. Case | HBS Case Collection | December 1986 (Revised January 1988)

    Hewlett-Packard: Manufacturing Productivity Division (C)

    Benson P. Shapiro and Lawrence B. Levine

    Focuses on the development of a "market driven" culture at Hewlett-Packard (HP); the conflict between autonomous, well integrated divisions making products responsive to their own markets and a greater degree of systems integration at the corporate level; and the integration of the sales, marketing, and research and development functions.

    Keywords: Business Divisions; Marketing; Marketing Strategy; Production; Organizational Culture; Research and Development; Sales; Integration; Manufacturing Industry;

    Citation:

    Shapiro, Benson P., and Lawrence B. Levine. "Hewlett-Packard: Manufacturing Productivity Division (C)." Harvard Business School Case 587-103, December 1986. (Revised January 1988.)  View Details
    CiteView DetailsEducatorsPurchase Related

About the Author

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Benson P. Shapiro
Malcolm P. McNair Professor of Marketing, Emeritus

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