Publications
Publications
  • October–November 2004
  • Article
  • Strategy & Leadership

The Strategy Map: Guide to Aligning Intangible Assets

By: Robert S. Kaplan and David P. Norton
  • Format:Print
  • | Pages:8
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Keywords

Strategy; Assets; Cooperation

Citation

Kaplan, Robert S., and David P. Norton. "The Strategy Map: Guide to Aligning Intangible Assets." Strategy & Leadership 32, no. 5 (October–November 2004): 10–17.

About The Author

Robert S. Kaplan

Accounting and Management
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