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  • October–November 2004
  • Article
  • Strategy & Leadership

The Strategy Map: Guide to Aligning Intangible Assets

By: Robert S. Kaplan and David P. Norton
  • Format:Print
  • | Pages:8
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Keywords

Strategy; Assets; Cooperation

Citation

Kaplan, Robert S., and David P. Norton. "The Strategy Map: Guide to Aligning Intangible Assets." Strategy & Leadership 32, no. 5 (October–November 2004): 10–17.
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About The Author

Robert S. Kaplan

Accounting and Management
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  • Innovations in Evaluating Ambulatory Costs of Cystic Fibrosis Care: A Comparative Study Across Multidisciplinary Care Centers in Ireland and the United States By: Emma Brady, Ryan C. Perkins, Kate Cullen, Gregory S. Sawicki, Robert S. Kaplan and Gerardine Doyle
  • A Better Way to Measure Social Impact By: Robert S. Kaplan and Constance Spitzer
  • Disclosing Downstream Emissions By: Robert S. Kaplan and Karthik Ramanna
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