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  • April 1986 (Revised May 1989)
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Alloy Rods Corp.

By: Frank V. Cespedes
  • Format:Print
  • | Pages:23
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Abstract

In July of 1985 the managers of Alloy Rods (who recently purchased the company through a leveraged buyout arrangement) find that their chief competitor (a company more than 6 times as large as Alloy Rods) has introduced a new product clearly aimed at Alloy's most profitable market segment. Management must frame a response, and a prime focus of the battle will be among distributors. Provides an excellent vehicle for comparing very different channel strategy and channel management philosophies, and also confronts students with the necessity of developing implementable marketing programs within the context of a financially-constrained organization.

Keywords

Leveraged Buyouts; Business Strategy; Business or Company Management; Financial Strategy; Marketing Strategy; Marketing Channels; Product Development

Citation

Cespedes, Frank V. "Alloy Rods Corp." Harvard Business School Case 586-046, April 1986. (Revised May 1989.)
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About The Author

Frank V. Cespedes

Entrepreneurial Management
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Related Work

    • May 1988 (Revised October 1989)
    • Faculty Research

    Alloy Rods Corp., Teaching Note

    By: Frank V. Cespedes
Related Work
  • Alloy Rods Corp., Teaching Note By: Frank V. Cespedes
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