Publications
Publications
- September 1985
- HBS Case Collection
H.J. Heinz Co.: Plastic Bottle Ketchup (B)
By: John A. Quelch
Abstract
The Heinz Ketchup product manager discovers she does not have sufficient finished inventory and production capacity to meet trade demand for a new plastic bottle ketchup. Alternatives include cancelling promotion events and putting the trade on allocation.
Keywords
Distribution; Crisis Management; Innovation and Invention; Product Marketing; Food and Beverage Industry
Citation
Quelch, John A. "H.J. Heinz Co.: Plastic Bottle Ketchup (B)." Harvard Business School Case 586-036, September 1985.