Publications
Publications
- September 1984
- HBS Case Collection
Henkel Corp.: International Sealants Brand SISTA (B)
By: Robert J. Dolan
Abstract
Describes the outcome of implementation of the standardized plan described in Henkel (A).
Keywords
Marketing Strategy; Globalization; Expansion; Profit; Conflict Management; Outcome or Result; Consumer Products Industry; Construction Industry; Europe; West Germany
Citation
Dolan, Robert J. "Henkel Corp.: International Sealants Brand SISTA (B)." Harvard Business School Case 585-100, September 1984.