Skip to Main Content
HBS Home
  • About
  • Academic Programs
  • Alumni
  • Faculty & Research
  • Baker Library
  • Giving
  • Harvard Business Review
  • Initiatives
  • News
  • Recruit
  • Map / Directions
Faculty & Research
  • Faculty
  • Research
  • Featured Topics
  • Academic Units
  • …→
  • Harvard Business School→
  • Faculty & Research→
Publications
Publications
  • September 1984
  • Case
  • HBS Case Collection

Henkel Corp.: International Sealants Brand SISTA (A)

By: Robert J. Dolan
  • Format:Print
  • | Pages:17
ShareBar

Abstract

Corporate headquarters wishes to expand sales of a sealant product currently sold only in the West German market. Regional affiliates, operating on a profit center basis, are not enthusiastic about taking on the new product. The case describes the company's standardization plan in which the same product would be marketed with a standardized strategy throughout Europe.

Keywords

Marketing Strategy; Globalization; Expansion; Profit; Conflict Management; Consumer Products Industry; Construction Industry; Europe; West Germany

Citation

Dolan, Robert J. "Henkel Corp.: International Sealants Brand SISTA (A)." Harvard Business School Case 585-099, September 1984.
  • Find it at Harvard

About The Author

Robert J. Dolan

→More Publications

More from the Author

    • December 2022
    • Faculty Research

    Brand Extensions: Leverage, Enhancement, or Dilution?

    By: Robert J. Dolan
    • December 2022
    • Faculty Research

    The Walt Disney Company Streaming Services

    By: Robert J. Dolan
    • December 2022
    • Faculty Research

    iPod: The Perfect Thing?

    By: Robert J. Dolan
More from the Author
  • Brand Extensions: Leverage, Enhancement, or Dilution? By: Robert J. Dolan
  • The Walt Disney Company Streaming Services By: Robert J. Dolan
  • iPod: The Perfect Thing? By: Robert J. Dolan
ǁ
Campus Map
Harvard Business School
Soldiers Field
Boston, MA 02163
→Map & Directions
→More Contact Information
  • Make a Gift
  • Site Map
  • Jobs
  • Harvard University
  • Trademarks
  • Policies
  • Accessibility
  • Digital Accessibility
Copyright © President & Fellows of Harvard College