Publications
Publications
  • July 1984 (Revised April 1997)
  • Case
  • HBS Case Collection

British Airways

By: John A. Quelch
  • Format:Print
  • | Pages:27
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Abstract

British Airways (BA) has recently introduced a global advertising campaign. The development of the campaign and its implementation are discussed. BA and advertising agency executives must renew the campaign and resolve issues pertaining to its future direction.

Keywords

Air Transportation; Globalization; Advertising Campaigns; Air Transportation Industry; England

Citation

Quelch, John A. "British Airways." Harvard Business School Case 585-014, July 1984. (Revised April 1997.)

About The Author

John A. Quelch

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