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Basic Quantitative Analysis for Marketing

By: Robert J. Dolan
  • Format:Print
  • | Pages:8
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Abstract

Shows how to calculate and use the break-even volume in marketing decision making.

Keywords

Marketing Strategy; Mathematical Methods

Citation

Dolan, Robert J. "Basic Quantitative Analysis for Marketing." Harvard Business School Background Note 584-149, May 1984. (Revised September 1986.)

About The Author

Robert J. Dolan

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