June 1984 (Revised April 1992)
Background Note
HBS Case Collection

The Marketing Mix

Format:Print
| Pages:7

Abstract

Reviews important concepts related to the marketing mix, and summarizes key relationships within the mix and between the mix and other parts of the company's marketing approach.

Keywords

Marketing

Citation

Shapiro, Benson P. "The Marketing Mix." Harvard Business School Background Note 584-125, June 1984. (Revised April 1992.)

Educators
Purchase

About The Author

Benson P. Shapiro

More Publications

The Marketing Mix

Abstract

Keywords

Citation

About The Author

Benson P. Shapiro

More from the Author

Can AI Really Help You Sell?: It Can, Depending on When and How You Implement It

Macy's: Evolution in the Sunshine State

Wiikano Orchards, Spreadsheet for Instructors (Brief Case)