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The Marketing Mix

By: Benson P. Shapiro
  • Format:Print
  • | Pages:7
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Abstract

Reviews important concepts related to the marketing mix, and summarizes key relationships within the mix and between the mix and other parts of the company's marketing approach.

Keywords

Marketing

Citation

Shapiro, Benson P. "The Marketing Mix." Harvard Business School Background Note 584-125, June 1984. (Revised April 1992.)

About The Author

Benson P. Shapiro

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