June 1984 (Revised September 1986)
Background Note
HBS Case Collection

Introduction to Marketing

By: Benson P. Shapiro

Format:Print
| Pages:5

Abstract

A brief introduction to the nature and scope of marketing.

Keywords

Citation

Shapiro, Benson P. "Introduction to Marketing." Harvard Business School Background Note 584-124, June 1984. (Revised September 1986.)

About The Author

Benson P. Shapiro

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- November 1, 2022
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Can AI Really Help You Sell?: It Can, Depending on When and How You Implement It

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