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  • June 1984 (Revised September 1986)
  • Background Note
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Introduction to Marketing

By: Benson P. Shapiro
  • Format:Print
  • | Pages:5
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Abstract

A brief introduction to the nature and scope of marketing.

Keywords

Marketing

Citation

Shapiro, Benson P. "Introduction to Marketing." Harvard Business School Background Note 584-124, June 1984. (Revised September 1986.)
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More from the Author
  • Can AI Really Help You Sell? By: Jim Dickie, Boris Groysberg, Benson P. Shapiro and Barry Trailer
  • Macy's: Evolution in the Sunshine State By: Boris Groysberg, Das Narayandas, Benson P. Shapiro and Olivia Hull
  • Wiikano Orchards, Spreadsheet for Instructors (Brief Case) By: Benson P. Shapiro and Katherine B. Hartman
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