Faculty & Research
Publications
Publications
  • 2004
  • Chapter
  • The Global Market: Developing a Strategy to Manage Across Borders

Globalization of Retailing

By: Rajiv Lal, David E. Bell and Walter J. Salmon
  • Format:Print
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Keywords

Globalized Markets and Industries; Retail Industry

Citation

Lal, Rajiv, David E. Bell, and Walter J. Salmon. "Globalization of Retailing." In The Global Market: Developing a Strategy to Manage Across Borders, edited by John A. Quelch and Rohit Deshpandé. San Francisco, CA: Jossey-Bass, 2004.

About The Authors

Rajiv Lal

Marketing
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David E. Bell

Marketing
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