Globalization of Retailing

Rajiv   Lal; David E. Bell; Walter J. Salmon

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Chapter | The Global Market: Developing a Strategy to Manage Across Borders | 2004

Globalization of Retailing

by Rajiv Lal, David E. Bell and Walter J. Salmon

Keywords: Globalized Markets and Industries; Retail Industry;

Format: Print

Citation:

Lal, Rajiv, David E. Bell, and Walter J. Salmon. "Globalization of Retailing." In The Global Market: Developing a Strategy to Manage Across Borders, edited by John A. Quelch and Rohit Deshpandé. San Francisco, CA: Jossey-Bass, 2004.

About the Authors

Rajiv Lal

Stanley Roth, Sr. Professor of Retailing
Co-Unit Head, Marketing

Marketing

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David E. Bell

Baker Foundation Professor, George M. Moffett Professor of Agriculture and Business, Emeritus

Marketing

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Globalization of Retailing

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