2004
Chapter
The Global Market: Developing a Strategy to Manage Across Borders

Globalization of Retailing

By: Rajiv Lal, David E. Bell and Walter J. Salmon

Format:Print

Keywords

Globalized Markets and Industries; Retail Industry

Citation

Lal, Rajiv, David E. Bell, and Walter J. Salmon. "Globalization of Retailing." In The Global Market: Developing a Strategy to Manage Across Borders, edited by John A. Quelch and Rohit Deshpandé. San Francisco, CA: Jossey-Bass, 2004.

About The Authors

Rajiv Lal

Marketing

More Publications

David E. Bell