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  • 2004
  • Chapter
  • The Global Market: Developing a Strategy to Manage Across Borders

Globalization of Retailing

By: Rajiv Lal, David E. Bell and Walter J. Salmon
  • Format:Print
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Keywords

Globalized Markets and Industries; Retail Industry

Citation

Lal, Rajiv, David E. Bell, and Walter J. Salmon. "Globalization of Retailing." In The Global Market: Developing a Strategy to Manage Across Borders, edited by John A. Quelch and Rohit Deshpandé. San Francisco, CA: Jossey-Bass, 2004.

About The Authors

Rajiv Lal

Marketing
→More Publications

David E. Bell

→More Publications

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More from the Authors
  • Adobe: GenAI Opportunity or Threat? By: Sunil Gupta, Rajiv Lal and Allison Ciechanover
  • Tropo Farms By: David E. Bell, Pippa Tubman Armerding, Namrata Arora and Natalie Kindred
  • Yum China: People First By: David E. Bell, Shu Lin and Nancy Dai
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