Renewing Unilever: Transformation and Tradition

Format:Print

Abstract

This book examines the history of Unilever over the last half century. Managing such a firm in the era of globalization posed enormous challenges. The book covers the company's strategies and provides compelling evidence of its decision-making, marketing, brand management, innovation, acquisition stratgeies, corporate culture, and human resource management. The book is translated into Chinese, Dutch, and Turkish, and is currently being translated into Japanese.