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  • 2005
  • Book

Renewing Unilever: Transformation and Tradition

By: Geoffrey Jones
  • Format:Print
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Abstract

This book examines the history of Unilever over the last half century. Managing such a firm in the era of globalization posed enormous challenges. The book covers the company's strategies and provides compelling evidence of its decision-making, marketing, brand management, innovation, acquisition strategies, corporate culture, and human resource management. The book is translated into Chinese, Dutch, and Turkish, and is currently being translated into Japanese.

Keywords

Business History; Decision Making; Organizational Culture; Globalization; Transformation; Human Resources; Business Strategy; Brands and Branding; Innovation and Invention; Consumer Products Industry

Citation

Jones, Geoffrey. Renewing Unilever: Transformation and Tradition. Oxford: Oxford University Press, 2005.
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About The Author

Geoffrey G. Jones

General Management
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Related Work

    • 2010
    • Faculty Research

    Unilever'i Yenilemek: Dönüşüm ve Gelenek [Renewing Unilever: Transformation and Tradition]

    By: Geoffrey Jones
    • 2013
    • Faculty Research

    Takokuseki kigyo no henkaku to dento: Yuniriba no saisei senkyuhyakurokujugo nisengonen [Renewing Unilever: Transformation and Tradition]

    By: G. Jones
Related Work
  • Unilever'i Yenilemek: Dönüşüm ve Gelenek [Renewing Unilever: Transformation and Tradition] By: Geoffrey Jones
  • Takokuseki kigyo no henkaku to dento: Yuniriba no saisei senkyuhyakurokujugo nisengonen [Renewing Unilever: Transformation and Tradition] By: G. Jones
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