Publications
Publications
- November 1983
- HBS Case Collection
Pepsi-Cola United Kingdom (B)
By: Benson P. Shapiro and Edward J. Hoff
Abstract
Supplements the (A) case.
Keywords
Citation
Shapiro, Benson P., and Edward J. Hoff. "Pepsi-Cola United Kingdom (B)." Harvard Business School Supplement 584-053, November 1983.