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  • November 1983 (Revised June 1985)
  • Case
  • HBS Case Collection

Pepsi-Cola United Kingdom (A)

By: Benson P. Shapiro and Edward J. Hoff
  • Format:Print
  • | Language:Japanese
  • | Pages:19
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Abstract

On January 2, 1983 Pepsi-Cola United Kingdom had to develop a plan to defend its successful Diet Pepsi brand against the about to be introduced diet Coke. Contains useful material on competitive behavior and on U.S. versus U.K. consumer behavior.

Keywords

Product Launch; Consumer Behavior; Planning; Competition; Food and Beverage Industry; United Kingdom; United States

Citation

Shapiro, Benson P., and Edward J. Hoff. "Pepsi-Cola United Kingdom (A)." Harvard Business School Case 584-052, November 1983. (Revised June 1985.)

About The Author

Benson P. Shapiro

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