Publications
Publications
- November 1983 (Revised May 1990)
- HBS Case Collection
Procter & Gamble Co. (B)
By: John A. Quelch
Abstract
The brand assistant on H-80, a new light duty liquid detergent, has to develop a year-one national promotion plan for the new product. Illustrates one of the important tasks of a Procter & Gamble brand assistant and provides substantial information on different types of consumer promotions.
Keywords
Advertising; Product Launch; Product Marketing; Brands and Branding; Consumer Products Industry; United States
Citation
Quelch, John A. "Procter & Gamble Co. (B)." Harvard Business School Case 584-048, November 1983. (Revised May 1990.)