The Individualized Corporation

Ghoshal, Sumantra, and Christopher A. Bartlett. The Individualized Corporation. New York: Harper Business, 1997. (Winner of Igor Ansoff Award For management research in the study of strategic planning and management presented by Coopers & Lybrand. Also published in translated editions in French, Spanish, Portuguese, Italian, German, Dutch, Japanese, Chinese, and Korean. Paperback ed., Harper Business, 1999.)