Publications
Publications
  • January 1983 (Revised July 1985)
  • Case
  • HBS Case Collection

Cable News Network

By: John A. Quelch
  • Format:Print
  • | Pages:25
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Abstract

The vice president of advertising and promotion is reviewing his advertising program for 1982. In particular, he is assessing an agency proposal for a new advertising campaign for cable news network.

Keywords

Advertising Campaigns; Management Teams; Journalism and News Industry; Media and Broadcasting Industry

Citation

Quelch, John A. "Cable News Network." Harvard Business School Case 583-067, January 1983. (Revised July 1985.)

About The Author

John A. Quelch

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