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• Case | HBS Case Collection | March 2014 (Revised January 2015)

  Ghurka

  Jose B. Alvarez, Walter J. Salmon and Christine Snively

  Ghurka was a 38-year-old luxury leather goods brand that specialized in leather and twill luggage, handbags, and accessories. Brightwork Brand Holdings Corp. acquired it as an asset purchase in 2011. Ghurka, under CEO John Reuter, worked to re-launch the brand with a ten-year, three-phase growth plan. The company aimed to be profitable by 2016. Management worked to address challenges surrounding the role of wholesaling, Ghurka's advertising strategy, and leather sourcing issues.

  Keywords: luxury; retailing; Luxury;

  Citation:

  Alvarez, Jose B., Walter J. Salmon, and Christine Snively. "Ghurka." Harvard Business School Case 514-078, March 2014. (Revised January 2015.)  View Details

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• Case | HBS Case Collection | April 2012 (Revised February 2013)

  H-E-B: Creating a Movement to Reduce Obesity in Texas

  Jose B. Alvarez, Jason Riis and Walter J. Salmon

  In January 2012, H-E-B Grocery Co., a private retail chain with stores located in Texas and Mexico, was introducing its Healthy at H-E-B program to its customers. The program, which started with the company's employees a few years earlier, was an effort to educate and inform customers on how to lead a healthier lifestyle. What CEO Craig Boyan had in mind was creating a state-wide healthy living movement in Texas, where obesity was high relative to other states in the U.S. But how far to go with its employees and customers was a question that President and COO Craig Boyan and his team struggled with. On one hand Boyan believed that H-E-B, long recognized for its community involvement, had a role to play in Texans' health and well-being. On the other hand, he recognized that H-E-B was first and foremost a retailer that had to compete against the likes of Walmart. He needed to make sure that H-E-B was serving its customers what they wanted while also trying to influence their buying behavior toward healthier foods. Some would say that H-E-B had no role in changing the lifestyle and food choices of its employees or customers. But Boyan and his team thought differently.

  Keywords: Corporate Social Responsibility and Impact; Profit; Leading Change; Customer Focus and Relationships; Food and Beverage Industry; Retail Industry; Texas;

  Citation:

  Alvarez, Jose B., Jason Riis, and Walter J. Salmon. "H-E-B: Creating a Movement to Reduce Obesity in Texas." Harvard Business School Case 512-034, April 2012. (Revised February 2013.)  View Details

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• Chapter | The Global Market: Developing a Strategy to Manage Across Borders | 2004

  Globalization of Retailing

  Rajiv Lal, David E. Bell and Walter J. Salmon

  Keywords: Globalized Markets and Industries; Retail Industry;

  Citation:

  Lal, Rajiv, David E. Bell, and Walter J. Salmon. "Globalization of Retailing." In The Global Market: Developing a Strategy to Manage Across Borders, edited by John A. Quelch and Rohit Deshpandé. San Francisco, CA: Jossey-Bass, 2004.  View Details

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