March 1982 (Revised August 1985)
Background Note
HBS Case Collection

Marketing Planning, Programming, and Budgeting

By: Benson P. Shapiro

Format:Print
| Pages:10

Keywords

Marketing; Planning

Citation

Shapiro, Benson P. "Marketing Planning, Programming, and Budgeting." Harvard Business School Background Note 582-127, March 1982. (Revised August 1985.)

Find it at Harvard

About The Author

Benson P. Shapiro

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