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  • March 1982 (Revised August 1985)
  • Background Note
  • HBS Case Collection

Marketing Planning, Programming, and Budgeting

By: Benson P. Shapiro
  • Format:Print
  • | Pages:10
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Keywords

Marketing; Planning

Citation

Shapiro, Benson P. "Marketing Planning, Programming, and Budgeting." Harvard Business School Background Note 582-127, March 1982. (Revised August 1985.)
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About The Author

Benson P. Shapiro

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More from the Author
  • The Sales Success Matrix By: Jim Dickie, Boris Groysberg, Benson P. Shapiro and Barry Trailer
  • Can AI Really Help You Sell?: It Can, Depending on When and How You Implement It By: Jim Dickie, Boris Groysberg, Benson P. Shapiro and Barry Trailer
  • Macy's: Evolution in the Sunshine State By: Boris Groysberg, Das Narayandas, Benson P. Shapiro and Olivia Hull
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