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  • March 1982 (Revised September 1985)
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Sealed Air Corporation

By: Robert J. Dolan
  • Format:Print
  • | Language:English
  • | Pages:16
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Abstract

Market leadership and technological innovation have marked Sealed Air's participation in the U.S. protective packaging market. Several small regional producers have introduced products which are less effective than Sealed Air's but similar in appearance and cheaper. The company must determine its response to this new competition. Feasible options range from doing nothing to introducing a new product. Raises product line management issues, particularly cannibalization, and affords the opportunity for the development of a marketing plan for any new product introduction. Software for this case is available (9-587-513).

Keywords

Product Marketing; Product; Technological Innovation; Supply and Industry; Competitive Advantage; Consumer Products Industry; United States

Citation

Dolan, Robert J. "Sealed Air Corporation." Harvard Business School Case 582-103, March 1982. (Revised September 1985.)
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About The Author

Robert J. Dolan

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Related Work

    • March 1982 (Revised September 1985)
    • Faculty Research

    Sealed Air Corporation

    By: Robert J. Dolan
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  • Sealed Air Corporation By: Robert J. Dolan
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