Publications
Publications
  • February 1982 (Revised August 1987)
  • Case
  • HBS Case Collection

Hoover: Multinational Product Planning

By: Robert D. Buzzell and Benson P. Shapiro
  • Format:Print
  • | Pages:16
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Keywords

Product Marketing; Global Strategy; Multinational Firms and Management

Citation

Buzzell, Robert D., and Benson P. Shapiro. "Hoover: Multinational Product Planning." Harvard Business School Case 582-102, February 1982. (Revised August 1987.)

About The Author

Benson P. Shapiro

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