Publications
Publications
- February 1982 (Revised August 1987)
- HBS Case Collection
Hoover: Multinational Product Planning
By: Robert D. Buzzell and Benson P. Shapiro
Keywords
Citation
Buzzell, Robert D., and Benson P. Shapiro. "Hoover: Multinational Product Planning." Harvard Business School Case 582-102, February 1982. (Revised August 1987.)