Publications
Publications
  • December 1981 (Revised October 1985)
  • Case
  • HBS Case Collection

Computer Retailing at Macy's California

By: Hirotaka Takeuchi
  • Format:Print
  • | Pages:16
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Keywords

Technological Innovation; Marketing; Retail Industry; California

Citation

Takeuchi, Hirotaka. "Computer Retailing at Macy's California." Harvard Business School Case 582-079, December 1981. (Revised October 1985.)

About The Author

Hirotaka Takeuchi

Strategy
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