Publications
Publications
- December 1981 (Revised September 1986)
- HBS Case Collection
Research Methods in Marketing: Survey Research
By: Robert J. Dolan
Abstract
Presents basic issues in survey research, covering both measurement and sampling error. The intention is to consider each element of the survey process: problem statement, questionnaire design, sampling, and data analysis.
Keywords
Citation
Dolan, Robert J. "Research Methods in Marketing: Survey Research." Harvard Business School Background Note 582-055, December 1981. (Revised September 1986.)