Publications
Publications
  • December 1981 (Revised September 1986)
  • Background Note
  • HBS Case Collection

Research Methods in Marketing: Survey Research

By: Robert J. Dolan
  • Format:Print
  • | Pages:25
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Abstract

Presents basic issues in survey research, covering both measurement and sampling error. The intention is to consider each element of the survey process: problem statement, questionnaire design, sampling, and data analysis.

Keywords

Mathematical Methods; Surveys; Marketing

Citation

Dolan, Robert J. "Research Methods in Marketing: Survey Research." Harvard Business School Background Note 582-055, December 1981. (Revised September 1986.)

About The Author

Robert J. Dolan

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