|
Background Note HBS Case Collection December 1981 (Revised September 1986) Research Methods in Marketing: Survey Research |
Presents basic issues in survey research, covering both measurement and sampling error. The intention is to consider each element of the survey process: problem statement, questionnaire design, sampling, and data analysis.
Keywords: Mathematical Methods; Surveys; Marketing;
Dolan, Robert J. "Research Methods in Marketing: Survey Research." Harvard Business School Background Note 582-055, December 1981. (Revised September 1986.)
