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  • September 1981 (Revised July 1987)
  • Background Note
  • HBS Case Collection

Glossary of Marketing Terms

By: Richard S. Tedlow
  • Format:Print
  • | Pages:24
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Abstract

Provides definitions of marketing terms.

Keywords

Marketing

Citation

Tedlow, Richard S. "Glossary of Marketing Terms." Harvard Business School Background Note 582-044, September 1981. (Revised July 1987.)
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About The Author

Richard S. Tedlow

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