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Background Note | HBS Case Collection | September 1981 (Revised July 1987)

Glossary of Marketing Terms

by Richard S. Tedlow

Abstract

Provides definitions of marketing terms.

Keywords: Marketing;

Format: Print

24 pages

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Citation:

Tedlow, Richard S. "Glossary of Marketing Terms." Harvard Business School Background Note 582-044, September 1981. (Revised July 1987.)

About the Author

Richard S. Tedlow

MBA Class of 1949 Professor of Business Administration, Emeritus

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