Publications
Publications
  • June 1981 (Revised August 1985)
  • Case
  • HBS Case Collection

Shopfair Supermarkets (A)

By: John A. Quelch
  • Format:Print
  • | Pages:17
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Abstract

The marketing vice president of the leading supermarket chain in a major metropolitan area has to plan his 1981 strategy in light of increasing warehouse store competition. Considers relationships with major manufacturers who are supplying warehouse stores with deal merchandise.

Keywords

Competition; Marketing Strategy; Retail Industry; Food and Beverage Industry

Citation

Quelch, John A. "Shopfair Supermarkets (A)." Harvard Business School Case 581-158, June 1981. (Revised August 1985.)

About The Author

John A. Quelch

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