Publications
Publications
- November 2004
- Harvard Business Review
Bringing Customers Into the Boardroom
By: Gail J. McGovern, David Court, John A. Quelch and Blair Crawford
Citation
McGovern, Gail J., David Court, John A. Quelch, and Blair Crawford. "Bringing Customers Into the Boardroom." Harvard Business Review 82, no. 11 (November 2004): 70–80.