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  • September 2004
  • Article
  • Harvard Business Review

How Global Brands Compete

By: Douglas B. Holt, John A. Quelch and Earl Taylor
  • Format:Print
  • | Pages:8
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Citation

Holt, Douglas B., John A. Quelch, and Earl Taylor. "How Global Brands Compete." Harvard Business Review 82, no. 9 (September 2004): 68–75.
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About The Author

John A. Quelch

→More Publications

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  • Promoting Land and Nature Jerky, Spreadsheet for Students (Brief Case) By: John A. Quelch and Katherine B. Hartman
  • Promoting Land and Nature Jerky, Spreadsheet for Instructors (Brief Case) By: John A. Quelch and Katherine B. Hartman
  • Promoting Land and Nature Jerky (Brief Case) By: John A. Quelch and Katherine B. Hartman
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