Publications
Publications
  • September 2004
  • Article
  • Harvard Business Review

How Global Brands Compete

By: Douglas B. Holt, John A. Quelch and Earl Taylor
  • Format:Print
  • | Pages:8
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Citation

Holt, Douglas B., John A. Quelch, and Earl Taylor. "How Global Brands Compete." Harvard Business Review 82, no. 9 (September 2004): 68–75.

About The Author

John A. Quelch

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