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  • 2004
  • Working Paper
  • HBS Working Paper Series

Monarchies as Corporate Brands

By: John M.T. Balmer, Stephen A. Greyser and Mats Urde
  • Format:Print
  • | Language:English
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Citation

Balmer, John M.T., Stephen A. Greyser, and Mats Urde. "Monarchies as Corporate Brands." Harvard Business School Working Paper, No. 05-002, August 2004.

About The Author

Stephen A. Greyser

→More Publications

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  • MLS as a Sports Product—The Prominence of the World's Game in the U.S. By: Stephen A. Greyser and Kenneth Cortsen
  • Big Boom Beverages: Fight or Flight? (Brief Case) By: Stephen A. Greyser and William Ellet
  • Big Boom Beverages: Fight or Flight? By: Stephen A. Greyser and William Ellet
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