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Monarchies as Corporate Brands

By: John M.T. Balmer, Stephen A. Greyser and Mats Urde
  • Format:Print
  • | Language:English
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Citation

Balmer, John M.T., Stephen A. Greyser, and Mats Urde. "Monarchies as Corporate Brands." Harvard Business School Working Paper, No. 05-002, August 2004.

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