December 1980 (Revised April 1981)
Case
HBS Case Collection

General Electric Co.: Appliance Division Advertising

By: Stephen A. Greyser

Format:Print
| Pages:17

Keywords

Advertising; Marketing; Strategy; Manufacturing Industry; Consumer Products Industry

Citation

Greyser, Stephen A. "General Electric Co.: Appliance Division Advertising." Harvard Business School Case 581-095, December 1980. (Revised April 1981.)

Find it at Harvard

About The Author

Stephen A. Greyser

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