Publications
Publications
  • July 1981 (Revised October 1992)
  • Case
  • HBS Case Collection

Chipman-Union, Inc.: Odor-Eaters Socks

By: John A. Quelch
  • Format:Print
  • | Language:English
  • | Pages:14
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Abstract

The company is considering whether or not to introduce a branded line of men's athletic socks. Considers a preliminary marketing program, including supermarket and drug store distribution.

Keywords

Distribution Channels; Product Marketing; Brands and Branding; Apparel and Accessories Industry; Health Industry

Citation

Quelch, John A. "Chipman-Union, Inc.: Odor-Eaters Socks." Harvard Business School Case 581-073, July 1981. (Revised October 1992.)

About The Author

John A. Quelch

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